I Define Style: Finding Your Personal Style

Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live. – Gianni Versace

Fashion and style may be two words that are used interchangeably but they are not remotely the same.  Fashion is what we wear, style is how we wear it.  Fashion is our clothes but style is how you bring those clothes to life; how you turn over that cuff, prop up that collar, which buttons you fasten or leave open and the presence you exude while doing it.  I said all that to say style is personal.


The I Define Style Collection is designed to be a bold, brash and in your face declaration that says my style is dictated by me and doesn’t need a cosign from social media, magazines or so called experts. I wear; what I like, what speaks to my values, ideals, mood and passion, period.

This collection is about; confidence, individuality and being comfortable in your heart and what you have on.

Style is a way to say who you are without having to speak. – Rachel Zoe

Unlocking Your Style

The key to unlocking your style is CONFIDENCE

Finding your personal style is simple; wear what makes you comfortable.  Louboutin’s and joggers, Jordan Concord 11’s and a tuxedo, whatever works for you.

Looking forward to sharing the pieces from the collection over the next couple of posts.

Let me know what you think.  How do you define style?